My Side Projects
• Prepare briefs and manage the end-to-end marketing communication process with freelancers (e.g., briefing for promotional visuals and content writers)
• Create or adapt marketing materials such as artwork, videos, messages, and captions in line with current trends
• Manage relationships with both individual clients and corporate customers
• Monitor feedback and performance, and continuously improve execution strategies to drive sales in collaboration with stakeholders
• Plan and execute advertising content across digital media channels including Instagram, TikTok, Facebook, and Shopee to enhance brand image, build a unique identity, and increase brand recognition
• Localize marketing content to align with customer purchasing behavior, especially for fashion and apparel audiences
• Plan and develop engaging promotional campaigns (e.g., Double Day campaigns) to attract attention and drive higher sales
• Analyze revenue and campaign performance data with internal teams and owners to identify insights and implement improvements that maximize sales performance
